Choke Design Company

Featured Client: Mount Nittany Medical Center

more... Mount Nittany Medical Center

Ugly colors on the horizon
Every year, a bevy of designers and fashion influencers predict the colors that they feel will be in vogue in the coming seasons. As far as we can tell, the formula basically involves reminiscing about colors from their childhoods. This year, the Pantone Color Institute somehow settled on Tangerine Tango—a “spirited reddish-orange”—as the color of ... more
Make it smaller
There is one piece of advice I constantly give to students and new designers: always start with thumbnails (miniature drawings of a project). For one thing, many people find writing or drawing with a pencil to be mentally stimulating. But beyond that, this exercise forces the designer to look at the very basics of design—shape, ... more
Something old, something new
Ah, weddings. A time for love. A time for celebration. A time to figure out exactly which wedding traditions to uphold and which ones you’d rather just scatter into the wind and leave to the brides and grooms of yesteryear. Choke Design Company, having had a flurry of nuptial celebrations of our own in the ... more